With this email, I was tasked with creating a template that could be reused by this agent team on a regular basis for new construction projects. I included a sidebar with clickable links to the custom webpages I created where more information could be found. To keep the email size down, I converted as many of the assets to images as possible.
For the email copy itself, I kept everything factual and brief, while carefully avoiding any language that would place the email in a recipients 'Promotions' tab.
If you’re a realtor looking for a the right voice and look for your email communications, reach out to me at firstname.lastname@example.org