A generic report template was provided by my client's broker, and I was tasked with converting it into our mid-year market report. I wrote and arranged the copy, developed charts and graphics that fit the original style of the template, and sourced high quality replacement images. Understanding the trends inherent in the numeric data was also essential to accurately portray the state of the market visually.
For the copy, my clients gave me their key observations on the market, and I combined this with data provided by the broker to build a narrative that would accurately reflect the state of the market. My goal is always to be as efficient as possible with wordcount, even with complex subject matter.
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